We're all in the media
business now
Our viewpoint
7 April 2021
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Show hosts Dan Mikulskis and Mary Spencer welcome LCP's David Millar who talks us through the dark arts of communication, and how we might improve investment communications for the benefit of investors.
We discuss
- The basic principles of communicating and how communications have evolved;
- Investment communications – challenges / tips from the provider and receiver perspective; and
- David’s “communications pyramid” and why most communication focuses in the wrong places.
One thing to take away
Little and often is better when it comes to communications. If you don’t communicate to your customers something else will fill the void (eg social media).
Most underappreciated thing
Just because everyone can write, doesn’t mean communications isn’t a very specialist role where you need experts. Communication experts will look at your communications in a very different way to how you will.
Recommendations
- FCA research on self-directed investors
- Layers of communication pyramid:
- Is it correct?
- Is it understandable?
- Has it been read?
- Has it actually been understood?
- Is it helpful to make decisions?
How to access our podcasts
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Each LCP investment uncut podcast is for information and marketing purposes only and does not constitute any form of investment or financial advice or a financial promotion (under the Financial Services and Markets Act 2000). All views expressed by the podcast hosts and guests are purely their own opinions and do not represent those of LCP, its clients or affiliates. Our podcast listeners should always seek independent financial or legal advice before making any financial or investment decisions. Please refer to the Legal Notices section on the LCP website for further information.
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