Maisie Borrows

Maisie Borrows
Strategic Growth Lead

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I am Strategic Growth Lead in the Health Analytics team, with more than 8 years' experience working across the life sciences and healthcare ecosystem.

I previously worked in the pharmaceutical industry, developing expertise in both market access and strategy in Global and the UK. During this time, I co-developed projects looking at tackling health inequalities in patient outcomes and I am looking forward to continuing to support this mission at LCP. I have a thorough understanding of healthcare policy, having previously worked in the public-service specialist think tank Reform. I have also consulted for large clients in healthcare, including the NHS, in my previous role as a management consultant at PwC.

These experiences mean I am well-versed in understanding the complex challenges companies face navigating the health system. In my role as Strategic Growth Lead, I look forward to scoping projects and supporting clients to address these issues, as well as spotting opportunities to better use health data to inform insight-driven decisions.

I have a BsC in Psychology from UCL and an MBA from IMD Business School, Switzerland. I am a certified practitioner in the LUMA design thinking methodology, and I have a sound understanding of the ABPI Code of Practice.

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How I can help

Our work across population health analytics brings clarity to decision makers with the dual aim of improving the population’s health and reducing inequalities.

The majority of health systems use activity-based payments providers but this does not ensure patient and population health is at the heart of all decisions. We work with payers and providers to design and implement innovative reimbursement solutions that realign incentives to deliver value to patients and the wider health system.

We integrate a wealth of health and health-related datasets and develop bespoke interactive visualisations to make it accessible and rapid for clients to glean insights across a range of areas.

Multimorbidity, living with two or more conditions is one of the biggest challenges facing patients and health systems today. We leverage real world datasets and innovative approaches to generate evidence that identifies patient groups with the greatest unmet needs in a more holistic manner that reflects the drivers of ill health.

Explore our publicly-available health dashboards to see how we take real world datasets and develop dynamic, interactive data visualisations.